While the traditional bargain hunters may be busy looking for coupons in the Sunday newspaper, more people are opening up to the idea of using mobile coupons. According to Wikigains, a renowned UK coupon site, the majority of the population using mobile coupons belong to the young age group. They are too busy to cut out paper coupons, hence digitalized mobile vouchers are a time-saving option for them. In this article, Wikigains reveals 3 steps to create a mobile coupon strategy.
#1. First Create A Coupon In Mobile-Friendly Format
As a business owner, you need to first create a coupon code in mobile friendly format and there are typically three different mediums available:
Text-only coupons are sent via SMS (short message service) or they may be sent to your email id. As most smartphones these days have both text and email abilities, this works as a winning strategy. You may include a coupon code, a short message, and a link in the message. The only disadvantage is that you have limited characters to explain your offer.
Image-based coupons may be created with a graphic design software or scanner. The file type extensive for these files may be .gif or .jpg. This format works best when you need to include the coupon code in a Multimedia Message Service, emails, or social media posts.
The images can be easily displayed in a majority of the mobile displays. The links included in the messages may not be clickable and the customers may not be able to read the finer details printed is their mobile screen is not large or it does not have scroll capabilities.
Web-based or app-based voucher codes are created in HTML format and they may be placed on your website or a mobile web page. You may create mobile-friendly coupons using online software like Yelp, Google Places, and Foursquare. This type of format works best for mobile websites and local directory sites.
However, if you choose to create web-based coupons, optimize your website for mobile viewing. If not, the coupons or vouchers will not be displayed correctly.
#2. Wikigains Shows How To Give Redeeming Qualities To Coupons
The next step is to allow your loyal customers and prospects to redeem the coupons online or at the point of sale at a traditional store. Add text message with the coupon telling people to show the coupon at the store. The coupon may also include a phone number that you can click and make a call to redeem the code.
The coupon may include a bar code that can be scanned at the point of sale. The most common option however is to have a clickable coupon that opens up the merchant page so that you can complete your shopping online and the coupon is then automatically applied at checkout.
#3. Distribute The Coupons To Mobile Device Users
The final and most important step is to partner with mobile service and emails service providers to send the mobile coupons to their customer base (only to permission-based users). Wikigains suggests that you may also place the digital coupons on your most visited pages or put them on mobile sites like Foursquare and Yelp.