The road to success is often a long and winding one. This also holds true when it comes to getting your web properties rank well in search engines. Nonetheless, other websites try to get there swiftly by using unethical ways. search engine optimization Maryland companies call this technique black hat SEO.
What Exactly is Black Hat SEO?
When you resort to black hat SEO, you view search engines as your priority crowd — you disregard that you have an actual human audience you can tap and impress to organically climb up the digital search rankings. This opposite technique is by the way called white hat SEO.
With black hat SEO, you sacrifice the quality of the content of your portal for the sake of ranking high on search engines. You also end up hurting other websites as yours as well by tricking search engine algorithms.
There are different techniques that fall under black hat SEO. Search engine optimization Maryland firms often encounter the following:
Keyword stuffing. This is the use of too many keywords in one piece of web content. This trades quality with high search engine rankings.
Cloaking. As its name implies, this method involves showing site visitors one content and showing search engines another. The cloak they use is one often filled with irrelevant keywords.
Buying backlinks. Backlinks are those links from other sites that redirect the online audience to your own portal. If you buy these links from a “link farm,” it can be dangerous for your website as search engines also evaluate the quality of backlinks.
Spamming comments. This happens when someone spams other websites by leaving comments on their blog articles, redirecting their users to that someone’s website.
Black Hat SEO: Boon or Bane?
Believe it or not, during the early years of SEO use, there was a time when black hat SEO was considered acceptable. Until this method was abused, it started to earn ire from SEO experts and practitioners.
Black hat SEO has then paved the way for the interwebs to be plagued with portals with sub-par quality — portals that do not care if the users have a bad experience reading or navigating their site. On a moral level, you should ask yourself: Do I want to join this kind of bandwagon?
Well, for the sake of argument, let us skip the moral part of the story. In the long run, turning to black hat SEO isn’t also good for conversions. Conversions mean transforming your mere site visitors into leads and customers. With the poor quality of your website, your visitors won’t be encouraged to explore your products and services. Plus, they would least likely to return to your portal — they’d look for a competing website that cares for quality content, design, and overall user experience.
Another thing to note is that search engines now can determine whether you are using black hat SEO or not. Quick research will let you see a plethora of websites taking the hit and getting themselves penalized for committing such digital misconduct.
If you consult with a search engine optimization Maryland expert, you would know it is still best to go organic. After all, nothing tastes sweeter than a hard-earned success, right?
At TESSA, we use search engine optimization Maryland techniques that work perfectly blended with the latest technologies available to us. Contact us today and let’s discuss how we can be of service.