All businesses want to make the most out of their social media marketing campaigns, and with the right tools, this can be quite easy to achieve. There are so many different tools available to choose from, so this article will look at some of these tools and what they can offer you in order to improve your social media marketing results.
RESEARCH AND LISTENING TOOLS
BuzzSumo is a popular tool that you can use to help identify trending topics, keywords, and even key influencers with its analysis solutions. This tool also gives you some deep insights into how well your content is performing. With this powerful tool you will be able to view the most common questions and keywords for a specific key phrase, you will be able to see which top news stories are currently trending, who the biggest influencers are that are sharing information about your industry,and it can even show you helpful data such as which of your social media pages received the most engagements. BussSumoalso gives you the option to set alerts to monitor your brand mentions.
Mention is a marketing insights tool that you can use to monitor your brand mentions online. This tool sends you notifications that are relevant to your marketing strategies and campaigns, giving you the opportunity to react to any mentions of your brand (whether positive or negative) quickly. Mention will even tell you when your social media content has gone viral or when your competitorsaredoing well.By monitoring more than a billion key sources of materials, Mention can help put a broad picture together for you of how well your campaign is performing.
With this tool you can identify the important influencers in your industry. It helps you to connect with these influencers, and at the same time, you can review each influencer’s audience demographics.Affable helps you to find new influencers, connect with them and even build a relationship with them.
CONTENT CREATION TOOLS
Canva is an easy to use tool that allows you to create anything you need for your business (logos, infographics, business cards, posters, you name it) without the added cost of paying a professional. It is a professional site with a library of content templates that you can modify easily for your own business.
With videos dominating the internet, being able to develop videos can be beneficial for any business. Animoto is an easy to use online social media video maker that allows anyone to create videos, even those who don’t feel that they have the skills or knowledge to do so. This is a tool that has been developed for everyone and anyone who wants to make high-quality, professional videos for their marketing campaigns. Acting as a content library, Animotooffers numerous templates and layouts for the easy customisation of videos.
CAMPAIGN MANAGEMENT TOOLS
Coordinate your work with the rest of your team by making use of CoSchedule, a marketing calendar that provides you with a consolidated dashboard for tracking your marketing efforts. All your marketing content can be combined into a single dashboard through this tool. Your calendar can even be modified to align with your needs.
OneUp is a useful tool for scheduling and recycling your social media posts. It is a tool that promotes blogs, videos and podcasts by automatically sharing and resharing them. This is automated marketing at its best. OneUp even allows you to future-date your posts so that content is always being shared to your audience.
PLATFORM VISIBILITY TOOLS
Premieres is a Facebook feature that makes it easier for businesses to promote their video content. It allows you to record videos and schedule them as live video premieres. Users who have signed up to watch the video are sent reminders just before the video goes live. During the scheduled time, the video will play as though it is a live recording.Users willeven be able to react in real-time to the video in the same way as they would with a live video.
Twitter Analytics and Instagram Insights
Both Twitter and Instagram can provide you with valuable information about your audience, from how well you are engaging with your followers to what your most popular content is. These tools are platform-based reports that you can use over and above other comprehensive analytics services.
There are so many different tools available that businesses can use to help improve their social media marketing results, the ones mentioned in this article only make up a small percentage of these tools. All these tools are developed to help businesses in some or other way with their social media marketing campaigns, so businesses can really benefit from what they have to offer.
If you would like to learn about social media marketing go check out Digital School of Marketing’s courses – all courses are locally and internationally accredited – making your certificate work for you on your CV.