CRM is one of the best tools that a business can use to drive growth and boost productivity, which is why more and more companies these days decide to invest in it, no matter if they are large enterprises or small startups. At this point, CRM is no longer a matter of “why”, but a matter of “how”. More specifically, how should it be implemented for best results and what type of CRM is the best? Although on-premise CRM is still recommended for a small segment of clients, it’s CRM online tools that currently lead the market. Offering a vast array of features, they streamline every process and allow for easier organization. If you’re still wondering how online CRM works, these are the key benefits you should keep in mind:
One of the biggest benefits of CRM online is that it is extremely secure. In the CRM, you will store important company data, documents and client files and you don’t want unauthorized people to access them, like it could happen with documents kept in physical format. When you use cloud CRM such as bpm’online and Prophet CRM, the data is stored on secure servers, encrypted in multiple layers of security, so no one can access it unless you want it to. Needless to say, being in the cloud, important documents and data are also secured against accidental deletion and can be restored easily.
More affordable than on-premise CRM
A considerable downside of on-premise CRM is that it requires a solid IT infrastructure and a large budget for software deployment and system maintenance. This automatically means that you should also have trained IT staff who have to monitor the system around the clock and deal with any urgent malfunctions. In case of large companies, this isn’t a huge setback, but for small to medium sized companies, it is, because they can’t justify the costs of a business-owned IT infrastructure. CRM online is an excellent alternative. Everything from deployment to maintenance is handled by the seller and you don’t need to hire IT staff. You only have to pay the cost for the CRM, no other additional costs.
If you run a modern business that tries to keep up with the times, you probably use more than the office computers to access company data. So, a CRM tool that can only be used at the office isn’t very useful. However, online CRM works in the cloud, so whether you access it from work, from home or while on holiday, the features are the same. Moreover, it has cross-platform functionality, meaning that you can use it from your tablet and mobile phone. This is crucial with time sensitive processes such as customer service, which you can read about here.
In terms of features, cloud-based CRM makes no compromise. By integrating it, you will find it easier to cope with complex processes and cases, not to mention enhance sales and marketing processes. Cloud-based CRM is also useful for companies that have offices all over the world and need to make data accessible to everyone.