A good SEO (Search Engine Optimization) tactic is contingent upon careful planning and the best choices made on key issues. Things get analysed at the end of every month, when it is time to send the reports to the clients. The SEO monthly reports are a reflection of your efforts.
The Ranking of SEO Reports
- Where do I rank in the search engines for this keyword?
- How many links do I have for this anchor test?
- How many visitors are coming to my website for this keyword?
All these questions are answered in the details of the report you make. Making them as user-friendly as possible is of utmost importance. The following are the must- includes of a good SEO reports.
The Initial Campaign…
Keyword Research Reports- The cost benefit format should be kept in mind. They should include the keywords, how the visitors perceive the sites if they rank in the top ten for the keywords included and whether it is cost effective or not. All these points are highly important to enhance competition.
Analysis of Competitors- This will unfurl the SEO tactic behind your competitor’s website. They will tell you which are the keywords your competitors are generating, whether it is necessary to target those keywords and which are the sites your competitors are procuring the link from?
Website Audit Reports – These include an ocean of factors related to on-page optimization. It is an imperative to check the factors against the industry standards to recognize trouble points. They have the websites, details of PPC management and the page statistics.
Ongoing Weekly Reports
These reports are used to track the progress and to make sure the SEO is going in the right direction.
Keywords Ranking Reports- It is an imperative to track keywords regularly to detect problems at an early stage. Some of the anchors may have been devalued. It is important to compare your previous keywords with the current ones. One may tally the keywords and traffic to see if they are getting what they expected.
Competitor’s Ranking Reports – If there is an abnormal growth with your competitors, its time to check their profiles and their on-page SEO to see what they are up to. In case of an extra-ordinary strategy, borrowing is not a bad option.
Link-Building Reports – This is the most tedious work. This consumes all the time and money. To keep your expenditure to the bare minimum, closely follow the link provider’s activity.
This is a very important part. Do not set and forget it. Automatic monitoring of your SEO reporting is necessary to make sure that your website is performing well. And you are getting traffic from important resources.
Every SEO Report should tell a story both to the SEO expert and to the business client. When building your killer report make sure, every reader gets a clear picture of the SEO report. Each element in the report should make sense. Do not stuff the report with irrelevant factors. You may rearrange factors to get a coherent story. Finally, add explanatory texts for readers who are not comfortable with charts. These are responsive reports that give you a competitive edge.